“I’ve owned the team for three years now, and I really better understand what an owner’s responsibility is — and it turns out that running a franchise and coaching are two enormous and different jobs,” Ballmer told ESPN. “The notion that one person can fairly focus on them and give them all the attention they need isn’t the case. To be as good as we can be, to be a championship franchise, we need two functioning strong people building teams out beneath them. There needs to be a healthy discussion and debate with two strong, independent-minded people.”
The first series began on 1 May 2008, with the pilot episode garnering 238,000 viewers.  The series averaged 459,000 viewers,  with 474,000 viewers watching the series finale.  The Inbetweeners received two nominations at the British Comedy Awards ; the show was nominated for "Best New British Television Comedy (Scripted)" and Simon Bird was nominated for "Best Male Comedy Newcomer".  Both won their respective categories.  The show was also voted by the British Comedy Guide website as the "Best New British TV Sitcom 2008".  It was nominated for "Best Situation Comedy" at the British Academy Television Awards 2009 ,  ultimately losing out to The IT Crowd .  It then won the Audience Award at the British Academy Television Awards 2010 . 
Items owned by Martin went on display as part of the 2016 season in the newly renovated Grampian Transport Museum in Alford, Aberdeenshire . He had previously visited the museum in 2011. Opening on 1 April, it featured his Merlin engine, three of his favourite motorcycles, and the gravity racer used in his Speed series. The bikes were the one he built for the Pike's Peak episode of Speed , his 2003 Suzuki GSXR 1000 K3, his most used and most prolific race-winning bike, and the 675 Daytona Triumph he custom built for the 2015 TT Supersport race.  According to the museum's curator, this was the "first time anywhere that anybody has presented an exhibition of Guy Martin’s engineering items".